Lydia is an adept marketing executive with expertise in digital marketing, trade and communications, cultivated through tenure at a leading multinational cosmetics company. Showing skill in conceptualizing and executing innovative marketing strategies, she is skilled in leading multidisciplinary teams, aligning strategies with business objectives, and achieving remarkable results. Known for exceptional organizational, time management, and problem-solving abilities, complemented by a creative mindset. Lydia is a dependable leader who knows the market well and achieves sales growth while surpassing targets.

Leading a cross-functional team responsible for executing global strategies while tailoring them to local market needs, Lydia developed comprehensive annual marketing plans and budgets, aligning them with company objectives. Ensuring brand consistency while adapting strategies to capitalize on market opportunities, she monitored performance metrics and implemented strategic adjustments to optimize results.

Armed with a comprehensive academic background and extensive experience in Marketing and Communication, Lydia is poised to not only sustain our current successful trajectory but also to revolutionize our marketing strategies to align with the demands of our rapidly evolving environment. With a proven track record in crafting and implementing structured Above-the-Line (AtL) and Below-the-Line (BtL) marketing plans, she adeptly utilizes modern tools and techniques to achieve business objectives.